Peloton Tread

Dreadmill. Coat hanger. Dust collector.
Peloton’s treadmill had to be more than just a treadmill.

After all, it has a 32” screen. It livestreams instructors into your home. And it kicks your whole body’s ass.
So we made sure that every touchpoint for the Tread showed viewers — this is anything but a dreadmill.