Ben & Jerry’s
Netflix & Chilll’d
The best pairing for your nightly Netflix session is a pint of ice cream. So what if we paired Ben & Jerry’s new ice cream with actual scenes from Netflix shows?
Pint Slices
Ben & Jerry’s is in freezers all over the world — in pints. So when Ben and Jerry decided to slice up their ice cream and cover it in chocolate, we figured the world needed a tutorial for their first handheld ice cream device.
Overall Murals created a massive hand painted lenticular wall for the release of Ben & Jerry's pint slices. The lenticular wall was crafted and painted in the OM shop and later installed on location. As the post date quickly approached, the team pieced together each separate piece to create a unique effect. One direction reading "Anyway you slice it", the other side "It's Ben & Jerry's". Accompanied by three other hand painted murals, Ben & Jerry's overtook a massive wall in Williamsburg, Brooklyn.
http://www.overallmurals.com/projects/ben-jerrys-pint-slices/
Cereal Splashback
Is there a word for eating cereal in your PJs while watching Saturday morning cartoons? When Ben & Jerry’s wanted to hop in on the cereal milk ice cream trend, we made that word up.
For The Love Of Ice Cream
Stop-motion Ben & Jerry’s euphoria. Full-stop.
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