Eastman Avra
We were tasked with launching a revolutionary microfiber brand that’s essentially the GORE-Tex of dry-fit clothing. And our team was able to sell the client on Renan Ozturk and Jimmy Chin (of Free Solo fame) to fly massive drones in the remote wilderness and create VR films that make you feel what it’s like to wear Eastman Avra — a fiber technology like never before.
Eastman Avra x Spyder Testimonial
Our brief here was essentially “talk to U.S. Olympians about their underwear, because that won’t be awkward.”
And, with a budget close to zilch, we put this together.